Emerson, a NEMA Member company, is celebrating the 75th anniversary of its Branson™ brand, a name that has become synonymous with ultrasonic technologies for plastics and metal welding and precision cleaning. The Branson portfolio has expanded offerings beyond ultrasonics, developing nine other material joining technologies, including laser, vibration, and infrared welding.
Emerson marked the anniversary at its new $49 million global headquarters for welding and precision cleaning technologies. The new facility, which opened in January, bolsters innovation in advanced design, engineering, and joining technologies supporting complex and fast-growing medical devices, existing and new bio-based plastics packaging, electric cars, and next-generation batteries.
“We are extremely proud of our history and how we revolutionized the use of ultrasonics in so many remarkable ways,” said Vernon Murray, President of Emerson’s assembly technologies business. “Our goal has always been to deliver proven performance, unequaled expertise, and the broadest technology portfolio for material joining and precision cleaning applications. We look forward to continuing our stewardship in the field as we make advancements that benefit everyone.”
The Branson brand traces its history to Norman G. Branson, a research engineer who founded a company in Danbury, Connecticut, in 1946 to harness the power of high-frequency ultrasonic energy for cleaning and degreasing applications and nondestructive testing and gauging. But it was ultrasonic welding — developed in 1963 at Branson Sonics and Materials, acquired by Emerson Electric Co. (Emerson) in 1984 — that represented the real breakthrough for the company and manufacturing. It set in motion a monumental change in the way plastics and metals were joined.
The 75th anniversary represents a milestone that Emerson will recognize throughout the next several months as the company continues its path of inventiveness, delivering advanced Branson products to solve critical industry challenges.
For more information about Emerson’s welding, assembly, and cleaning solutions, visit https://www.emerson.com/en-us/automation/welding-assembly-cleaning.