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eiXtra: published by NEMA (Image) Hot Topics
On the Hill/Around the Nation
International News
Tuesday, January 11, 2011
feature story
EVSE Making Waves Across Industries

The Ford Focus Electric charging station, built by Leviton and sold/installed by the Best Buy Geek Squad.

The Ford Focus Electric charging station, built by Leviton and sold/installed by the Best Buy Geek Squad.

Highlighting their increasing push into selling electric car accessories—and supporting their nationwide rollout—Best Buy will team up with Ford to help new Ford Focus Electric owners wade through the installation of charging equipment. Earlier this year, Best Buy announced it would be playing host to publicly-available charging stations as part of the EV Project, and at the end of last year Best Buy also partnered with Mitsubishi and Eaton to sell Eaton's charging stations to future owners of Mitsubishi's upcoming i-MiEV.

The announcement of the partnership with Best Buy came at the same time as the unveiling of the Ford Focus Electric at the International Consumer Electronics Show in Vegas today. Best Buy's deal with Ford is much the same as the relationship Best Buy worked out with Mitsubishi: Best Buy will sell the charging station, as well as offer consultation and installation services through its Geek Squad—although the members of the Geek Squad who do the installation will not be the regular ones that you see at most Best Buys. Looks like Best Buy is quickly solidifying its lead in the electric vehicle service equipment (EVSE) arena.

It seems that being a little late to the electric car market has provided Ford with some advantages. By listening to early customer complaints from Volt and LEAF owners, Ford has tailored their charging equipment purchase and installation services to deal with some of the loudest of those complaints.

For one, Ford is going with a unit manufactured by Leviton that allows for a "non-permanent" installation. The "Level 2" 240V unit mounts on a bracket and plugs into an outlet on the wall below it. The Level 2 stations offered with both the LEAF and the Volt require hardwiring into a circuit breaker. There is some controversy surrounding the non-permanent EVSE installations right now, and whether or not they are allowable under code, but it appears that Ford is confident in Leviton's reading of the code. For an EV owner a non-permanent installation presents some huge pluses.

NEMA’s Electrical Vehicle Supply Equipment/Systems (EVSES) Section is driving the cohesive efforts of the products and services involved with the EV supply system by aligning the strengths of major stakeholders in the EV market, including auto manufacturers, utilities, and government.

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Hot Topics

National Lab Improving Commercial Building Energy Efficiency
In an effort to significantly reduce energy use from these buildings, public and private entities are teaming as part of the Commercial Buildings Partnership to design and implement energy-efficiency measures.

The Efficiency Effect—NEMA/IDEA's Joint BIM Efforts Examined by Electrical Wholesaling
Nationwide, efforts to drive greater energy efficiency through codes, alliances, and improved design tools are shaping expanded opportunities for electrical product sales.

Dominion Virginia Power Lays Out Five-Year Investment Plan
Dominion Virginia Power plans to invest $7.6 billion over the next five years for new power stations and other electric infrastructure to meet growing demand. The investments also cover reliability enhancements and new technology that will allow customers to save money on their energy bills.

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On the Hill/Around the Nation

U.S. Interior Urges Iberdrola to Cut Size of California Wind Farm
A planned 200-megawatt wind farm in San Diego County, California, could face a reduction in scale to lessen the project's in order to protect golden eagles.

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International News

U.S.-Arab Trade Opportunities
The Oman Chamber of Commerce and Industry and the U.S. Embassy in Muscat will co-host the U.S.-Oman Joint Economic Forum in Muscat on March 6–8, 2011. With the goal of generating revenue through U.S.-Oman trade and investment, the forum is an exciting opportunity for American and Omani companies. Topics will include discussions on the U.S.-Oman Free Trade Agreement, the nature of business culture in Oman and in the U.S., identifying business partners and business opportunities, and more. For further information, please contact

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NEMAcast focuses on news, information, and opportunities in the electroindustry. Listen online at NEMAcast has several channels, each with a special focus on different parts of the electroindustry. Check out "Space Heater Safety with ESFi President Brett Brenner."


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Standardizations Trends

  • NEMA Publishes ICS 4-2010 Application Guideline for Terminal Blocks
    ICS 4 applies to one-piece, or modular, or two-piece terminal blocks with screw-type, screwless-type, or insulation displacement clamping units intended for industrial use and fixed to a support or to a printed circuit board to provide electrical and mechanical connection for certain round, solid, or stranded conductors. 01/05/11

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Market Comments by Tom Robinson
Well, it seems that even mildly disappointing news still gives rally to the major global stock markets and indeed even to the dollar. As befits a better economic outlook from the market’s perspective, the 10-year Treasury yield inched higher. read more...

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2011 National Electrical Manufacturers Association. eiXtra is a biweekly e-newsletter for electroindustry professionals summarizing key manufacturer, standardization, and regulatory news. NEMA does not sell or release subscriber's personal information and will never willfully disclose individually identifiable information to any third party without first receiving your permission. Privacy policy.
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