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NEMA's eiXtra: May 4, 2009
eiXtra: published by NEMA Hot Topics
On the Hill/Around the Nation
International News
Monday, May 4, 2009
feature story
GE Project Plant-A-Bulb Promotes Environmental Awareness, Brightens Landscapes with 100,000 Flower Bulbs

GE Project Plant Bulb logo jpg.GE Consumer & Industrial’s month-long Earth Day initiative, GE Project Plant-a-Bulb, helped consumers consider the environmental and financial benefits of energy-efficient lighting, while bringing the lasting beauty and positive effects of perennial flower bulbs to Midwestern landscapes in cities such as Cleveland and Chicago.

For every unique visitor who visited last month, GE planted a corresponding number of flower bulbs, up to 100,000 in total. The plantings were conducted with the help of environmental and civic organizations. Visitors to the site found coupons, streaming educational videos, energy lesson plans for teachers, and an energy-savings calculator that showed consumers how to cut wasteful spending on energy.

GE representative planting bulbs with kids.“Beautifying communities by planting bulbs and other flowers can have an effect that extends well beyond the obvious," said Matt McKenna, president and CEO of Keep America Beautiful. “Visually appealing public spaces have been proven to create an atmosphere that attracts visitors, improves business and commerce, increases surrounding property values, and enhances the quality-of-life for all area residents.”

Simple change, big impact

“Our campaign was meant to be a catalyst for change,” said Kathy Sterio, general manager of marketing, GE Consumer & Industrial. “We envision consumers everywhere having light bulb moments as they realize that one of the most simple ways to save money on energy is with GE-quality, ENERGY STAR-qualified compact fluorescent light bulbs.”

For example, replacing a standard 90-watt incandescent outdoor floodlight with a 26-watt GE Energy Smart® CFL outdoor floodlight can save up to $64 in energy costs over the life of the bulb (at $.10/kWh), while having less of an impact on the environment. “Imagine the benefits of changing 5, 10, or 15 incandescent bulbs in a house to CFLs,” noted Sterio. “Now think about what it would mean if an entire street, neighborhood, or city mirrored that change.”

Light bulb image jpg.Through and multiple traditional and social media channels, GE Lighting Guy Brice Cooper showed consumers how to save money and curb energy consumption. Drawing on his experience as host and lead designer of an HGTV interior design program, he also demonstrated how efficient lighting can be used to create and enhance moods in rooms throughout the home.

“We’re reaching consumers in some pretty novel ways through this awareness campaign,” said Cooper. “At the end of the day, we want people to see how easy it can be to make a difference for the environment.”

Providing solutions for commercial, industrial, and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience, and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal® and Energy Smart™ consumer brands, and Entellisys® industrial brand.

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Hot Topics

Launching A GreenHome Partnership
The U.S. Department of Energy’s (DOE) National Renewable Energy Laboratory (NREL), in collaboration with the City Council of Greensburg, Kansas, and the Kansas Building Industry Association (KBIA), announce the launch of Greensburg GreenHome Residential Green Building Program.

U.S. Department of Energy Again Confirms: RES Would Reduce Fuel Costs, Stabilize Electricity Rates
New study is the 5th DOE report to underscore economic benefits of proposed requirement to increase renewable energy use.

New York Wants to Tap Great Lakes Offshore Wind
Renewable energy advocates welcomed the Earth Day announcement by New York Power Authority (NYPA) President and CEO Richard Kessel of a major public-private initiative to pursue the development of wind power projects in the New York waters of Lake Erie and Lake Ontario.

Study Group Forecasts 345.000 tons of Refined Copper Surplus in '09
The global market for refined copper will likely show a surplus of at least 345 000 tons of copper this year, compared with an estimated 250.000 ton surplus in 2008.

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On the Hill/Around the Nation

DoD Announces Additional $835 Million in Recovery Act Projects
The Department of Defense (DoD) announced details of more than 850 facility improvement projects funded by the American Recovery and Reinvestment Act (ARRA).

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International News

Green Building Council to Start Work on Green Star Retail Rating Tool
The Green Building Council of South Africa (GBCSA) on Tuesday said it was looking for members to form a technical working group, which would work on the development of the Green Star South Africa retail rating tool.

China Seizes Green Energy Opportunity
China’s leaders are investing $12.6 million every hour to green their economy.

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Industry News


Mergers & Acquisitions

  • Philips Acquires Selecon
    Philips announced that it has acquired New Zealand-based Selecon, a designer, manufacturer, and distributor of professional theatrical and architectural lighting fixtures. 04/22/09

  • Acuity Brands Completes Acquisition of Sensor Switch
    Acuity Brands, Inc. announced that its wholly-owned subsidiary, Acuity Brands Lighting, Inc., completed the acquisition of Sensor Switch, Inc., a developer and manufacturer of lighting controls and energy management systems. 04/21/09

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Standardizations Trends


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2009 National Electrical Manufacturers Association. eiXtra is a biweekly e-newsletter for electroindustry professionals summarizing key manufacturer, standardization, and regulatory news. NEMA does not sell or release subscriber's personal information and will never willfully disclose individually identifiable information to any third party without first receiving your permission. Privacy policy.
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