The communications arm for the
Manufacturers Association (NEMA) announced today that it had reached 50,000 subscribers for ei, its signature publication. Now in its nineteenth year of publication, it has grown from a newsletter format to a full-color, 32-page monthly magazine.
According to Paul Molitor, NEMA assistant vice president and the magazine’s publisher,
the January 2014 issue of the magazine underwent a redesign to reflect the industry’s contemporary focus.
“For years we’ve referred to our magazine as ‘ei’ despite that the cover identified it as electroindustry magazine. The new design allows us to simplify and reduce the amount of text in the masthead. Now our readers’ eyes are drawn to highlighted features,” he said.
“The fact that we have 50,000 subscribers is a testament to the quality of our editorial and production staff, and the credit is all theirs,” added Molitor.
Along with the magazine, the communications department also publishes a bi-weekly newsletter, eiXtra; hosts a podcast series, NEMAcast; produces various types of informative marketing materials; and manages the association’s blog (NEMAcurrents), Facebook, Twitter, and LinkedIn accounts.
NEMA’s involvement in social media is relatively new; however, reach in every outlet has increased dramatically over the past two years. Facebook “likes” have grown from a few hundred to nearly 1,500 thanks to new campaigns focused on simple messages and visually-appealing infographics. Twitter and LinkedIn “followers” have each surpassed 2,000 as a result of increased engagement.
To learn more, visit www.nema.org/communications.
NEMA is the association of electrical equipment and medical imaging manufacturers, founded in 1926 and headquartered in Rosslyn, Virginia. Its 400-plus member companies manufacture a diverse set of products including power transmission and distribution equipment, lighting systems, factory automation and control systems, and medical diagnostic imaging systems. Total U.S. shipments for electroindustry products exceed $100 billion annually.
Phallan K. Davis