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NEMA Wins U.S. Department of Commerce Award to Promote Market Access in Brazil


8/27/2013 1:20 PM

The U.S. Department of Commerce announced that the National Electrical Manufacturers Association (NEMA) was chosen to receive a Market Development Cooperation Program (MDCP) award to improve market access for electrical products in Brazil.

According to the export.gov website, MDCP awards “include financial and technical assistance from the International Trade Administration (ITA) to support projects that enhance the global competitiveness of U.S. industries... On average from 1997 through 2012 projects generated $258 in exports for every $1 of MDCP awards made.”

The most recent MDCP award was developed with input from the NEMA Smart Grid Council and is slated to begin October 1, 2013, and run through September 30, 2016. The award creates a partnership between NEMA and ITA with the following project objectives:

  • improve market access by providing a clear understanding of the need for interoperable standards to the Brazilian electrotechnical community
  • provide NEMA member companies an understanding of how to do business in Brazil
  • grow the market for NEMA members by compiling a buyer’s guide of members’ Smart Grid products and disseminate to all Brazilian utilities
  • educate federal and state regulators on the benefits of Smart Grid technology
  • increase the Brazilian government’s commitment to grid modernization by creating and delivering a return-on-investment model to decision makers
  • identify favorable federal legislation through Brazilian stakeholders
  • participate in the ongoing U.S.–Brazil Strategic Energy Dialogue and U.S.–Brazil Commercial Dialogue

“This is the sixth MDCP award to NEMA from the Department of Commerce over the past decade,” said Gene Eckhart, NEMA’s senior director for international trade. “Our previous awards have supported our efforts to open regional offices in other countries; promote members’ products in Latin America; ensure interoperability on Smart Grid technology between the U.S., Mexico, and Canada; and to collaborate on the harmonization for federal registration of medical imaging products in China and Brazil.”

NEMA is the association of electrical equipment and medical imaging manufacturers, founded in 1926 and headquartered in Rosslyn, Virginia. Its 400-plus member companies manufacture a diverse set of products including power transmission and distribution equipment, lighting systems, factory automation and control systems, and medical diagnostic imaging systems. Total U.S. shipments for electroindustry products exceeds $100 billion annually.

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