Cree, Inc. announced that Bruce Renouard has joined the company as senior vice president—sales and business development. In this newly created position, Renouard will be responsible for sales of LED chips, LED components, materials, and power and RF components for the company. This position is part of Cree’s ongoing investment in sales and marketing to further enable the LED lighting and power markets.
“As we continue to lead the LED lighting revolution and drive adoption into new applications, we are also focused on enabling our customers,” said Chuck Swoboda, Cree chairman and chief executive officer. “Bruce’s demonstrated sales leadership and experience in selling integrated solutions around key components will be a great addition to the Cree management team.”
Renouard comes to Cree after nine years at Power Integration Corporation,where he served as vice president of worldwide sales.