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Advertising Rates and Ad Sizes

2016 Rates

Display Advertising (4-Color)*

Ad Size 1x 6x 12x
Two-Page Spread$6,175$5,790$4,940
Full Page$3,710$3,500$3,390
⅔ Page$2,820$2,730$2,680
½ Page$2,560$2,455$2,405
⅓ Page$2,075$1,950$1,920
⅙ Page$1,700$1,675$1,650

Cover Rates

Covers are four-color only. Cover rates include all charges for color and bleed. Priority for covers will be given to 12-time and then to 6-time contracts.

  1x 6x 12x
Cover II$4,345$4,165$3,950
Cover III$4,140$3,940$3,755
Cover IV$4,995$4,840$4,345
Opposite Table of Contents$3,895$3,700$3,410

*Call for black-and-white rates

Advertising Sizes

Ads will be accepted in the following dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifications.

Ad Size Width Height
Full Page Bleed8.75"11.125"
Full Page No Bleed7.5"9.875"
⅔ Page Vertical4.875"9.875"
⅔ Page Horizontal7.5"6.5"
½ Page Horizontal7.5"4.875"
⅓ Page Square4.75"4.75"
⅓ Page Vertical2.375"9.875"
⅙ Page Horizontal4.875"2.375"
⅙ Page Vertical2.375"4.875"

Trim Size 8.5" x 10.875"
Bleed 0.125" Beyond Trim

More Information


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